- 70% increase in site traffic
- Video library for outreach and customer support
Charles River produced a library of 6 technical video articles. The primary goal of the project was to demonstrate their technical expertise to the scientific community. Published articles resided on JoVE and were viewed by more than 50,000 scientists in the first year after publication.
The video components of the publication were made available to all customers under a technical resources site called 'the source'.
“Adding video resources to 'the source' increased our site traffic greater than 70%” – Michel Province, Marketing Manager, Charles River
“It was very important to us that the articles were peer-reviewed. There is suspicion, and rightly so, of things seen as 'puff pieces'. Our customer feedback has been uniformly positive and some of the pieces are being used in facilities as training aids, a fact of which we are very proud.” – Kathleen Pritchett-Corning, DVM, DACLAM, MRCVS, Director, Research and Professional Services, Charles River
- 200,000+ video article views
- 5 language translations
- Blended distribution strategy
JoVE produced two video articles for Thermo Fisher’s Nanodrop group. Each article was translated into five languages (Chinese, Japanese, French, German & Spanish).
Each article has generated over 100,000 views on JoVE, and they have been cited more than 100 times in peer-reviewed publications. This is due not only to publication on a topic that is broadly applicable to JoVE's audience, but also to promotion of the video via email campaigns, the ThermoFisher website, Biocompare and YouTube.
- Sales tool for educating physicians about Boston Scientific devices and procedures
- Leading experts communicate benefits of technology and video tutorial faciliates adoption
JoVE has partnered with Boston Scientific in the areas of Neuromodulation, Interventional Bronchoscopy, Cardiology and Structural Heart.
In Interventional Bronchoscopy, JoVE developed two case report publications on the physical treatment and administration of anesthesia for an ablation system that treated severe asthma in patients.
Boston Scientific sales reps review these case reports with physicians in the field on the iPad. Additionally the articles are provided for patient referral resources, training and support applications.